Empowering Brand Strategy Through Thoughtful Identity Design

Branding as a Tool Against Discrimination

The initiative highlights how branding can address social issues like discrimination. Designed by FCB Inferno, a series of passport covers promotes equality and individuality, demonstrating how design can extend beyond aesthetics to advocate for impactful causes.

Brand Identity Meets Purposeful Design

The passport covers feature bold, inclusive messages paired with artistic visuals. This clever integration of identity and purpose connects deeply with diverse audiences, making a strong case for branding as a tool for cultural conversation.

Brand Strategy for Social Change

The campaign aligns the brand’s core values with a global mission, showing that strategic positioning can resonate with broader societal movements and encourage meaningful dialogue.

A Communications Strategy with Global Impact

By distributing the passport covers worldwide, the project demonstrates the power of strategic communication to spread impactful messages, using creative assets to reach a global audience.

Need help creating a brand that stands out?

If you want to discuss your project and transform your vision into a standout brand, Electric Brand Consultants is here to assist. We'll help you craft a tailored brand strategy and share our portfolio with projects most aligned with your industry.